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CSR

The leading fashion retail chain, NOLIMIT celebrated the Children’s Day 2017 AT NATIONAL ZOOLOGICAL GARDENS OF SRI LANKA.

The 40,000 or more visitors to the Dehiwela Zoo on Sunday, October 1, were in for a big surprise. NOLIMIT, Sri Lanka’s leading fashion retail chain celebrated World Children’s Day by turning the Zoo into an exciting world of fun and games complete with prizes galore. The Chief Guest was Deputy Minister of Sustainable Development and Wild Life, Mrs. Sumedha G. Jayasena.

CSR initiatives regularly conducted by NOLIMIT are identified under their CSR brand ‘Aseemitha’. The company contributes both time and resources to uplift the community via these activities. CSR projects encourage and motivate access to health, education, sports or self-development. NOLIMIT strongly believes in giving back to the nation more and more as the fashion chain grows and the Children’s Day celebration was an important Aseemitha endeavor.

At the Dehiwala Zoo, there were several exciting bouncy castles for the kids to have joyous fun. Face painting was another attraction for the little ones while there were two Magic Shows that kept the youngsters enthralled. There were many more amazing attractions including opportunity to play the Angry Bird Game, Score at a Basketball Shootout, or at a mini Golf Game, and mingle with several much-loved mascots including Tigger, Minion and Winnie the Pooh, making the eyes of the children sparkle with glee.

 

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The day’s activities included the crowning of all the kids as NOLIMIT Prince or NOLIMIT Princess. There was also an exciting art competition for children under 12 with attractive special gift packs for those little artists who displayed their creative skills and won in the competition. One hundred helium balloons were released amidst cheers and claps from the little ones who were able to participate in the celebrations and take away memories of a delightful day.

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Raneez Sheriff, Marketing Manager of NOLIMIT explained the significance of the event that the fashion store has held for the fourth year. “Our corporate culture at NOLIMIT focuses strongly on sustainability and we are committed to contributing to society and the environment while inspiring future generations. The wellbeing of children is in the heart of our endeavours and it was a delight to witness how much they enjoyed the day” he said.

NOLIMIT is Sri Lanka’s biggest fashion retail chain with 21 showrooms across the country and has won many local and international awards since it started its journey in 1992. NOLIMIT will continuously seek forward to engage in CSR initiatives under their brand ‘Aseemitha’ – Touching lives through limitless passion.

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