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‘Aseemitha’ – Touching lives through limitless passion

Our passion has been limitless when it comes to being a leading retailer in Sri Lanka. We wanted to bring in the same kind of passion into making positive changes in the community. Aseemitha is about extending our reach and going beyond boundaries, where we can make an impact. We have never seen ourselves as a corporate entity that is focused on just making profits, we have always been an Institution that is focused on a bottom line that also includes people and the planet. Our mission goes beyond business goals to include giving back to the community in positive and powerful ways. We hope to inspire and empower people through our limitless passion for positive change.

Through the Aseemitha initiative, NOLIMIT generously contributes its time and resources to improve and develop local communities. Every project is carried out with a passion to show people that poor access to health, education, sports or self-development should not limit their dreams. The stronger NOLIMIT grows its people, in the Sri Lankan fashion industry the more it gives back to communities and nation.

We are grateful that we are not only in a position to uplift the fashion industry but we are able to go beyond. We have never limited ourselves with our business goals instead our enterprise has made it possible for us to participate in community in empowering ways, We do not judge anything we take on as too big or too small, we just step in where we can. It is about making a difference in people’s lives. We just take every possible opportunity that comes our way to do that. Our passion has been limitless when it comes to being a leading retailer in Sri Lanka. We wanted to bring in the same kind of passion into making positive changes in the community.

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